Stop Motion YouTube video to Commercial Contract

YouTube is ideal for high­light­ing your port­fo­lio of ani­ma­tion. Stop motion ani­ma­tion shows move­ment with frame-by-frame film process. Film­mak­ers and Sto­ry­tellers exper­i­ment with stop motion to tell a story.

Rhet­tan­dLink cre­ated a video about a T-shirt war and posted it to YouTube where many peo­ple liked it. Their video became ubiq­ui­tous on the Inter­net and gained the atten­tion of com­pa­nies look­ing for a new and engag­ing way to adver­tise. Lucra­tive con­tracts can come from seemly unknown places by exper­i­men­ta­tion and inge­nu­ity. Coca Cola and McDonald’s employed the group to make a com­mer­cial for them for TV.

How did they do it? For the video they became famous for, they changed t-shirts over 100 times. A com­pany called Rush T-shirts made each indi­vid­ual t-shirt used in their video. This stop motion ani­ma­tion became the T-shirt war seen by huge audi­ences and resulted in a TV com­mer­cial made for Coca Cola and McDonald’s:

Fur­ther expla­na­tions on the YouTube page or their site http://rhettandlink.com/

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